Create or claim the profile
Search “Google Business Profile”, sign in and type your business name. If it exists, claim it.
Pick the right category
The main category matters a lot: pick the most precise one (e.g. “Bakery” rather than “Store”).
Hours, phone, website
Use the same hours and phone as on your website. Add the link to your site.
Real photos
Add 5 to 10 photos of your place, your products and your team.
Ask for reviews, honestly
Ask happy clients to leave a review. Never pay for or make up reviews. In “My business tools”, the review request sends the right link in one tap.
Google sometimes changes its screens: menu names may vary.